Apple vs Google is officially the 21st century Coke vs Pepsi

When marketing professors used to teach about the value of branding, Coke and Pepsi were the classic examples. You have a very similar product that, thanks largely to marketing and business acumen, brings in wildly different amounts of money for the parent company. Since at least the year 2000 until 2013, Coke was evaluated as the most valuable brand in the world. But since 2013, times have changed. Apple overtook Coke to become the most valuable brand -- don't confuse that with most valuable co...